What is the concept of SEO in digital marketing?

SEO is a process used in Digital Marketing Institute in GTB Nagar, Delhi to help websites appear higher in search engine results. When people search for something on the internet, they usually click on the first few links that show up. It helps websites get to those top positions.

The main goal of SEO is to make a website more attractive to search engines like Google. This involves using certain words and phrases that people often search for, known as keywords. By including these keywords in the website's content, title, and descriptions, search engines can understand what the site is about.

SEO also focuses on making a website user-friendly. This means the site should load quickly, be easy to navigate, and work well on mobile devices. When users have a good experience on a website, they are more likely to stay longer, which can improve its ranking.

It is about optimizing a website so that it can be easily found by search engines and users, leading to more visitors and potential customers.